A Celebration of 70 Years of the Organic Movement

Case Study | Face to Face Event Management

Event Details

  • Number attended: 300
  • Year: 2017
  • Client: Soil Association
  • Location: London, England
Working with the Soil Association, ZiaBia’s summer challenge was a royal affair and an event to celebrate 70 years of the organic movement. The venue chosen was the Royal Horticultural Halls in London. Opened in 1904, the Halls have a rich history and host a variety of events from weddings, fashion shows, concerts, Question Time and Formula One launches.

The Event

This event was to celebrate and highlight everything organic. Beginning with a street style festival, guests had the opportunity to visit stands to learn more about the Soil Associates’ work and meet Organic Partners.

Informative stands included the Innovative Farmers, who were set up to find solutions to practical farming problems, such as using fewer chemicals and testing more sustainable animal feeds. Also present were Food for Life, aiming to get more nutritious organic food into schools, care homes and hospitals.

Notable organisations attending and supporting the event included one of the leaders in the field, the Waitrose Duchy programme, who provide their customers with the best British organic food along with Yeo Valley and Percol Coffee.

The event was attended by a raft of celebrities including Hugh Fearnley-Whittingstall, Monty Don and the Royal Patron of the Soil Association since 1999, HRH the Prince of Wales.

The seated organic lunch was presented in an informal family style service, this was along side speeches by Helen Browning, CEO of the Soil Association and the HRH the Prince of Wales.


ZiaBia were excited to be asked to support creating the look and feel of the festival. We wanted to ensure a relaxed and classic contemporary environment was created using natural and organic products. As part of the brainstorming process, a shopping list of suggestions were discussed and implemented.

ZiaBia were also challenged to manage the Partner Exhibition space within the street festival. This involved stringent health and safety documentation and delivery and collection requirements, within a short timescale. We had to make sure that logistically the event was set up and ran to time.

Set up was like a military operation with just a three hour window, including all security aspects due to our Royal guest. ZiaBia again proved their organisational skills – all was meticulously planned ahead of time, and all ran like clockwork.

The highlight of the event was the award given to HRH the Prince of Wales for a lifetime commitment for services to organic farming.

Related Case Studies

PeerFest19, West Bromwich

Taste of Bath Networking Event

Our World of Possibilities