One Day Customer Event

Case Study | Face to Face Event Management

Event Details

  • Number attended: 500
  • Year: 2016
  • Client: BMC UK and Ireland Exchange 2016
  • Location: Twickenham, England
An annual Customer event to bring together Customers (current and prospects) and partners of BMC to update them on solutions, IT innovation, share knowledge and best practices.

Customers and Partners of BMC Software attend the annual event held in the UK. The customer event consists of a morning plenary session with panel discussions and leading industry speakers. There were five breakout sessions throughout the afternoon with a Partner Pavillion exhibition area for networking opportunities and catering . The day closed with a drinks reception,  entertainment and more networking opportunities.


ZiaBia worked closely with BMC Software during the pre-event process. The role has grown year on year, over the last five years. This year our role included coordinating with Twickenham for the conference, executive meetings, drinks reception and executive dinner. In addition to this ZiaBia managed additional suppliers for transport, accommodation, entertainment and production. Planning started early in the year by contacting the venue.

Following the site inspections, we liaised with suppliers on the finances, logistics and details, ensuring no element was missed in preparation of the event. We managed the negotiation and contract process and provided full budget management and bill handling. ZiaBia also managed the event on-site: handling the registration, coordination of all food and beverage, movement of delegates, room set ups, Partner Pavillion set up. This also included deliveries and collections and management of transportation.


This year’s BMC Exchange was bigger and better than before, with a growth in attendance of both customers and partners. The challenge was to create a new twist using the same venue. This was achieved by using a different space for the drinks reception and by creating a pitch-side experience. This allowed guests to have a unique view of the stadium. The event was delivered by ZiaBia within the agreed budget, with excellent client and delegate feedback.


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