BMC Connect 2023 – Stuttgart

Case Study | Full Project Management

Event Details

  • Event: BMC Connect 2023 – Stuttgart
  • Client: BMC Software
  • Date: Tuesday 28th to Wednesday 29th November 2023
  • Venue: Wagenhallen
  • Attendees: 350
We began working with BMC Software in 2013 and have since grown our account with the company and are currently working globally with ten different teams within EMEA and Corporate Marketing. We have organised the BMC Connect events (previously called Exchange) for the last ten years, with 2023 being the year for growing these even more for us with project managing two events.


8 purpose-built exhibition stands.

Event format

A one-day customer marketing event for key customers and prospects.  The event included a keynote speaker, plenary sessions, 3 breakout tracks and partner exhibition area for sponsors plus catering. The day closed with a drinks reception and entertainment. The second day featured a series of customer user group meetings with exhibitors and catering.

ZiaBia role

ZiaBia were the lead agency and managed all communications with the venue, production company, exhibitor stand company, entertainment, branding partner and sponsors/exhibitors. Our role also included risk and budget management.

Future collaboration

We are working with a range of different teams within BMC Software globally to deliver a variety of events in 2024 and 2025 across EMEA.


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