Law Firm Ambition Conference 2023

Case Study | Full Project Management

Event Details

  • Event: Law Firm Ambition Inaugural Conference 2023
  • Clients: Law Firm Ambition, via Atom Content Marketing
  • Date: June 2023
  • Venue: Regents Conferences, London
  • Attendees: 150 people
Law Firm Ambition (LFA) are a consortium of companies who operate within the legal sector. They support law firms by providing services to enable the law firms to concentrate on their core business. They wanted to put on an annual conference but weren’t sure where to start


Six table-top exhibition stands, including one headline sponsor and Drinks Reception Sponsor

Event format

A one-day pay-to-attend event for people working in the law sector – either from a law firm or a supporting organisation. The event included a keynote speaker, plenary sessions, three parallel breakout tracks. There was also an exhibition area which included catering. The day closed with a sponsored drinks reception

ZiaBia role

Initially ZiaBia were approached to undertake a feasibility request to demonstrate how the event could pay for itself and potentially make a profit. Once the decision was made to proceed with the event, ZiaBia was selected to manage the logistical elements. ZiaBia were the lead agency and managed all communications with the venue, production company, delegates, sponsors/exhibitors and speakers. We were also responsible for risk management, design and print of all collateral, and full financial management and reconciliation via the LFA bank account. Development of a bespoke online registration and payment system

Future collaboration

We are already working with Law Firm Ambition on their 2024 conference. The aim of this year’s event is to consolidate their place within the sector’s event calendar


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